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46 Google Local SEO Statistics For Every Search Marketer [2025]

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Local SEO isn’t guesswork — it’s a numbers game. To develop effective SEO strategies and plan campaigns that deliver, you need reliable data.

The challenge?

Most “local seo statistics for 2025″ roundups are full of pre-2020 data. Or list no source at all. The title is the only thing that has been updated in 2025!

And ChatGPT, Perplexity, or Gemini? The same. Over 90% of the 100 or so stats I discovered via their “Deep Research” were inaccurate, misrepresented, or out-of-date.

That’s why we at FeedTheBot pulled this list together differently. Every single stat here has been manually checked, and nothing older than 2023 made the cut. You’ll only see fresh, credible numbers that matter right now:

  • How people search locally
  • Which platforms they trust 
  • What factors push them toward (or away from) a business.

All with live links to the sources, so you can inspect the original data yourself.

Local SEO Business Statistics

  1. 94% of high-performing brands have a clear, dedicated local marketing strategy, compared to just 60% of average brands. (BrightLocal)
  2. 86% of local marketers say their clients understand that changes in search algorithms can significantly impact online visibility .(BrightLocal)
  3. 56% of business owners manage their local SEO themselves, while 25% delegate it to a team member. (Semrush)
  4. In 2023, the average salary of local marketers in the US was $109,575. (BrightLocal)

Google Business Profile (GBP) Statistics

  1. A complete Google Business Profile makes customers 2.7 times more likely to view a business as reputable. (Google)
  2. Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete GBP. (Google)
  3. Businesses in the local map pack (top 3) get 126% more traffic and 93% more calls, website clicks, and requests for directions compared to businesses ranked in spots 4-10. (SOCi)
  4. A verified GBP averages 200 clicks per month. (Birdeye)
  5. Google 3-Pack rankings are driven mainly by Google Business Profile signals (32%), followed by on-page SEO (19%) and review signals (16%). (BrightLocal)
  6. 42% of people who conduct a local search click straight into the results shown in the Google Map Pack. (AIOSEO)
  7. 46% of consumers feel that the presence of business contact information and opening hours is ‘very important’, making it the most important factor when choosing a business. (BrightLocal)
  8. 47% of shoppers would move on to another nearby business if their intended store were unexpectedly closed. (SOCi)
  9. 62% of consumers say outdated or wrong online information would make them avoid a business. (BrightLocal)

Consumer Search Behavior Statistics

  1. According to Google, searches with local intent drive 1.5 billion business visits each month. (Backlinko)
  2. In 2023, 21% of Americans searched for local businesses daily, while 32% searched several times a week. (Statista)
  3. 83% of U.S. consumers use the internet to find local businesses at least once a month, and about one-third do it daily. (BrightLocal)
  4. 61% of consumers use business information sites (like Google, Yelp, Tripadvisor) to find information about local businesses they haven’t used before (BrightLocal)
  5. 40% of consumers use Google search first when planning an in-person purchase. (Think with Google).

Google Maps & Directories Statistics

  1. 86% of people use Google Maps to find business locations. (AIOSEO)
  2. When people search locally, they mostly see business websites first (47%), followed by directories (31%), and then business mentions (16%). (BrightLocal)
  3. 61% of consumers rely on platforms like Google, Yelp, or Tripadvisor when researching local businesses. (BrightLocal)
  4. GBP category, keywords in the GBP title, and proximity are the top 3 local search ranking factors. (Whitespark)
  5. Proximity accounts for 48% of local pack rankings. (Search Atlas)
  6. An average business in the local map pack has 993 backlinks and 216 referring domains. (Semrush)
  1. Google is the leader for local business searches, used by 72% of consumers. This drops to 61% among 18–24-year-olds, who lean more on social media. (MarketingCharts)
  2. Besides Google, 59% of consumers use Facebook, 40% use Instagram, and 32% use TikTok at least once a month to discover new businesses (BrightLocal)
  3. 67% of young consumers (18–24) check Instagram for local business info, and 62% browse TikTok for the same purpose. (MarketingCharts)
  4. 42% trust YouTube as a source of information (“somewhat” and “strongly”), making it the most trusted social media channel. (BrightLocal)
  5. 22% don’t trust TikTok business information at all, making it the least trusted social. (BrightLocal)

Google Reviews Statistics

  1. 83% of consumers read local business reviews on Google before making decisions. (BrightLocal)
  2. 42% of consumers trust reviews as much as personal recommendations (BrightLocal)
  3. 74% of shoppers consult at least two review platforms before deciding where to spend their money; 34% check three or more platforms. (BrightLocal)
  4. 76% of people watch video reviews to evaluate local businesses. (BrightLocal)
  5. 91% of consumers say reviews for local branches can influence how they feel about national brands. (BrightLocal)
  6. 71% of people ignore businesses with an average rating under three stars. (BrightLocal)
  7. 63% of consumers lose trust in a business after reading mostly negative reviews. (BrightLocal)
  8. Responding to reviews matters: 89% of consumers prefer businesses that reply to both positive and negative feedback, but if a business stays silent, only 44% would still consider using them. (BrightLocal)
  9. 34% of consumers expect review responses within 2–3 days. (BrightLocal)
  10. 48% of U.S. consumers use local news outlets to find reviews of local businesses. (BrightLocal)
  11. Every 10 new reviews a business earns increases the conversion rate of its Google Business Profile by 2.8%. (SOCi)
  12. Improving rating by one star increases calls, website clicks, and requests for directions from a Google Business Profile by 44%. (SOCi)
  13. 61% of local businesses use review management software. (Semrush)
  1. ChatGPT Search shows business websites for 58% of its local search sources (BrightLocal).
  2. 32% of US adults think AI would provide better local search results than a traditional search engine when looking for a business. (Near Media)
  3. 60%-70% of local ChatGPT results come from Foursquare’s city guide listings. (MediaELX)
  4. Perplexity used Yelp as a source for 33% of local searches in a BrightLocal study. (BrightLocal)