Latest update: January 13, 2026
Running an SEO agency means delivering results, not necessarily doing every single task in-house.
White label link building is the standard solution for that.
You partner with a specialist provider. They do the research, outreach, and placement. You get the final product, a live, quality backlink, delivered under your own brand name to your client.
This model lets agencies scale, offer a core service, and focus on strategy and client management instead of manual outreach.
Because of this, picking the right partner is critical.
A good white label SEO link building agency becomes an invisible extension of your team. A bad one creates client headaches.
This list is built for agency owners. We looked at the 7 best white label link building services for agencies through that lens, prioritizing platform usability, branding control, reporting, and scalability.
How We Chose The Best White Label Link Building Services
We didn’t just look for companies that build links. We looked for companies built to support agencies. The selection focused on specific operational factors that affect your daily work and client relationships.
The key criteria were:
- White-Label Readiness: True white labeling means more than an unbranded report. We looked for providers offering private client dashboards, custom invoicing, and complete brand removal.
- Handling Many Clients: Can the system work smoothly for five accounts or fifty? We liked services that put all your different projects, team members, and funds into one main hub.
- Tools for Agencies: We checked for things like letting clients okay targets before work starts, prices that make it easy to add your own markup, a specific person to contact, and different ways to get the job done.
- Dependability: We read what other agencies said on Clutch, G2, and Trustpilot. A pattern of finishing jobs on time and answering questions clearly mattered a lot to us.
- Lowering Risk: Anything that helps avoid problems got extra points. That means options for clients to approve sites first, straightforward promises about link quality, and clear rules against using shady private blog networks.
7 White Label Link Building Services for SEO Agencies
Each white label link building company here solves the agency problem differently. Some give you a dashboard and total control. The other providers take everything off your plate after the initial brief.
Which one fits you comes down to a simple question: how much of the daily process do you want to run, and how much do you want to hand to someone else?
1. INSERT.LINK
Best for: Agencies that want platform control and instant scale.
INSERT.LINK functions as a wholesale marketplace for links.
Your agency funds a central account, then shops for guest posts and niche edits across a database of over 45,000 sites.
You select each placement, see the exact page and cost upfront, and check out. The links are acquired under your agency’s account, and you handle the client billing and reporting directly.
What makes INSERT.LINK a strong white-label option:
- Holds strong ratings (typically 4.3 to 4.8) on third-party review platforms.
- Built for agency scalability, allowing you to manage numerous clients from one central account.
- You retain full control over the anchor text for every link placement.
- Fast turnaround times: link insertions in 1-3 days and guest posts in 3-7 days.
- Provides key metrics (DR, traffic) for every page, supporting transparent client reporting and informed decisions.
2. Editorial.Link
Best for: Agencies needing a high-authority, hands-off partner for premium clients.
Editorial.Link is a fully managed link building services.
You provide the client’s details and goals; their team handles the entire campaign, from prospecting high-DR sites (average DR 67) to outreach and placement.
Their process requires your (or your client’s) pre-approval of every target website before outreach begins.
What makes Editorial.Link a strong white-label option:
- Your card gets charged only after a link is published and verified. No monthly retainers for effort, just payment for finished links.
- The reports you receive have your logo, not theirs. They’ll also email publishers and talk to editors using your agency’s name if needed, keeping your brand at the front.
- High-authority focus and pre-approval process minimize risk and align with strict client standards.
- Dedicated account managers and a focus on legal, finance, insurance, and real estate niches offer specialist support.
3. Linkbuilder.io
Best for: Agencies seeking a dedicated account manager and customized campaigns.
Linkbuilder.io provides managed white label link building services with a strong emphasis on personal partnership.
You get one person who learns your agency’s setup.
That manager can then build campaigns from the ground up to hit specific client targets, like more qualified traffic or higher rankings for certain terms.
You won’t find bulk email tools here. Their team writes personal emails to each site owner to secure every article placement and link.
What makes Linkbuilder.io a strong white-label option:
- Dedicated account management provides a single point of contact for all agency requests and client campaigns.
- Offers flexible, custom campaigns rather than just pre-set packages.
- Provides white-label reporting and maintains agency branding throughout the process.
- Emphasizes manual outreach and relationship-building with publishers.
4. Loganix
Best for: Agencies that want flexibility between DIY and full-service options.
Loganix is built for agency flexibility.
They offer a full-service managed option where their team runs campaigns, but they also provide access to a “Shop the List” database.
This allows you to either outsource completely or hand-pick your own placements from their vetted publishers, all under a white label link building arrangement.
What makes Loganix a strong white-label option:
- Hybrid model lets agencies choose between a fully managed service or self-service from a curated database.
- Strong white-label portal includes client-specific dashboards, unbranded reporting, and transparent workflow tracking.
- Every site they might use goes through several checkpoints before it’s approved. This layered checking gives you a solid base of quality to rely on.
- The price list is straightforward. For example, a niche edit costs either $200 or $400. Knowing your exact cost from the start makes it simple to set your own price for the client.
5. Fatjoe
Choose this if: Your agency likes clear steps, prices that don’t change, and a very strong warranty.
Fatjoe sells managed link building where the price is set. People know them for their fixed-cost bundles (like a guest post for $137) and a “lifetime link guarantee.” That guarantee says if a link they placed ever disappears, they’ll get you a new one without charging you again.
How it works is uncomplicated: you place the order on their site, their team does the work, and they send you a report with your branding.
What makes Fatjoe a strong white-label option:
- The prices are set and public, so adding your margin and writing the client invoice takes two minutes.
- That lifetime guarantee means you don’t have to keep checking old links, and it gives clients a good feeling.
- They’ve been around, and you’ll find plenty of positive comments about them on review sites from other users.
- Their online dashboard isn’t confusing. Putting in a new order or seeing the status of current ones is a clear process.
6. uSERP
Choose this if: Your agency’s clients sell software to businesses or operate in other high-stakes tech fields.
uSERP’s main work is niche edits and getting articles on high-authority sites. They specifically go after the software, technology, and business-to-business sectors. Their white label service is built for companies that have to stand out in crowded, difficult markets.
You can hire them for a one-time project or pay a monthly fee for ongoing work, with the focus on winning coverage in publications and securing powerful backlinks.
What makes uSERP a strong white-label option:
- They know the software and B2B world intimately; the right publications, the right angles.
- The work is about earning media mentions and features, which is different from buying a standard blog post.
- Their pricing is open, and the monthly retainer model fits how many agencies bill their own clients.
- The reports come with your branding, and they’ll work directly with publishers as if they were part of your team.
7. The Hoth
Choose this if: You run a bigger shop, or your agency wants to resell more than just links.
The Hoth is a major player that sells a whole catalog of white label SEO and marketing work. Links are one part of it.
They’ll also write content, do technical site audits, and run local SEO campaigns.
For an agency that wants to offer several services under its own name without finding separate vendors for each, they can cover a lot of ground.
What makes The Hoth a strong white-label option:
- One-stop shop for multiple white-label services (links, content, local SEO).
- Scalable infrastructure designed to handle large agency volumes.
- Proprietary platform for ordering, tracking, and managing multiple client campaigns.
- Long-standing presence in the market with extensive case studies.
White Label Link Building FAQ
Before you commit to white label link building from a legit vendor, you’ll have questions. We’ve answered the most common ones here.
What is white label link building, and how does it work for SEO agencies?
An agency partners with a specialist provider. The provider performs all the link-building work—outreach, content, placement.
Once complete, they deliver the results (reports, live links) to the agency without their branding. The agency then presents this work to the end client as its own, marks up the price, and handles all communication.
How do white label link building services differ from traditional link building?
The core task is the same: acquiring links. The difference is in the business relationship and delivery. Traditional services sell directly to the end business. White label link building services sell to another business (the agency) that resells the service, with all deliverables stripped of the vendor’s branding.
Are white label link building services safe for long-term SEO?
Its safety depends entirely on who you hire. Good providers send personal emails to genuine, related websites and steer completely clear of private blog networks. The model of white labeling isn’t the risk. The risk is picking a partner that uses lazy, spammy methods. Checking them out thoroughly is the only way to know.
How do link building services for SEO agencies handle client anonymity?
A reputable provider will never contact your client. All communication stays between the agency and the vendor. The vendor’s outreach is directed at website publishers, not your end client. Your client’s brand is typically introduced to the publisher only as the beneficiary of the link, not as the contracting party.
What are link building reseller packages, and what do they usually include?
These are ready-made bundles for agencies to sell on. A common package includes a specific number of articles or link placements each month, the writing for those pieces, reports with your branding, and a single contact person. They give you a fixed cost and a known output, which makes setting your own prices straightforward.
What should agencies look for in the best white label link building services?
Look for clear explanations of how they work, the ability for your client to approve sites first, solid promises about what happens if a link breaks, and genuine white-label tools like blank reports and private logins. Also, ask how they check the websites they use and spend time reading what other agencies say about them online.
How does white label SEO link building support agency scalability?
You don’t have to recruit link builders or teach them. You can sign more clients because you’re using the provider’s full team and their existing contacts with website owners. It changes link building from a major internal project with unpredictable costs into a service you order, with a known cost and a known profit.
Can white label link building solutions support multiple clients at once?
Handling multiple agency accounts is their whole reason for existing. The good ones have the tools for it: dashboards that split your clients into different sections, individual workspaces for each project, and ways to place many orders efficiently. This setup for agencies is what separates them from a service built for a single website owner.
How can agencies verify that white label link building comes from a legit vendor?
Tell them to show you documented examples of their work with measurable outcomes. Get a list of some sites they’ve used recently and visit them. Look at the site’s traffic and see if the article looks professional. Make them explain, step-by-step, how they find sites and check their quality. Then, go to Clutch or G2 and read the comments from other agency owners who have used them.
To Wrap Up
A reliable white label link building partner doesn’t just do a task for you. It functions like an extra department for your agency, one you don’t have to manage day-to-day.
Need a platform where you can call every shot quickly? INSERT.LINK works that way.
Want a premium, full-service agency experience? Editorial.Link fits.
Loganix is for when you want to mix DIY and done-for-you.
Fatjoe is about straightforward pricing and a solid warranty.
Linkbuilder.io and uSERP offer deep knowledge in specific areas.
The Hoth can supply a wider range of marketing services under your name.
Match your pick to what your agency is like right now (your size, the industries you serve, the profit you need, and how much hands-on work you want).
The point is to find an operation you can trust, one that quietly makes your own agency capable of more.
