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AI offers capabilities that were hard to imagine only a couple of years ago. And marketing platforms take advantage of them to give their customers deeper insights and help them achieve their objectives faster and more efficiently. In the article, I’m sharing our breakdown of eight top platforms that are changing how agencies and in-house […]

Guest posting — that is, publishing an article on another website — is still a popular link-building tactic.  Sure, it may not earn you links from the Wall Street Journal or Business Insider like digital PR campaigns, and it’s hard to scale.  But it’s simple and — when done right — highly effective. In this […]

Editorial links are backlinks to another website included in content to add value or reference a source. Now, it’s important to mention that there’s also a link-building service with the same name — Editorial.Link. While “editorial links” refer to a specific type of backlink, Editorial.Link is a link-building agency that specializes in earning them. These […]

Let’s cut to the chase. Only 40.3% of U.S. searches led to an organic click in March 2025. That’s down from 44.2% just a year earlier. Meanwhile, zero-click searches have climbed to 27.2%. Your rankings might be solid, but nearly a third of your potential audience isn’t even clicking through. Why? Because the game is […]

The rapid rise of generative AI in search drives the demand for AI SEO agencies. Platforms like Google’s AI Overviews and conversational engines like ChatGPT or Perplexity synthesize information to give users direct answers, not just link lists. Ranking #1 in traditional results is no longer enough; brands must now compete to become a trusted […]

In 2025, AI SEO content optimization tools still can’t replace the content strategist, writer, or editor. But I don’t know many who wouldn’t use them for imagine research, SERP analysis, brief creation, drafting, content gap analysis, or on-page optimization without them.  Over the past two years, we’ve tested just about every tool available and learned […]