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Editorial links are backlinks to another website included in content to add value or reference a source. Now, it’s important to mention that there’s also a link-building service with the same name — Editorial.Link. While “editorial links” refer to a specific type of backlink, Editorial.Link is a link-building agency that specializes in earning them. These […]

Let’s cut to the chase. Only 40.3% of U.S. searches led to an organic click in March 2025. That’s down from 44.2% just a year earlier. Meanwhile, zero-click searches have climbed to 27.2%. Your rankings might be solid, but nearly a third of your potential audience isn’t even clicking through. Why? Because the game is […]

The rapid rise of generative AI in search drives the demand for AI SEO agencies. Platforms like Google’s AI Overviews and conversational engines like ChatGPT or Perplexity synthesize information to give users direct answers, not just link lists. Ranking #1 in traditional results is no longer enough; brands must now compete to become a trusted […]

In 2025, AI SEO content optimization tools still can’t replace the content strategist, writer, or editor. But I don’t know many who wouldn’t use them for imagine research, SERP analysis, brief creation, drafting, content gap analysis, or on-page optimization without them.  Over the past two years, we’ve tested just about every tool available and learned […]

For thousands, Ahrefs is a go-to all-in-one SEO tool for everything from competitor analysis to keyword research and AI visibility tracking. And let’s face it: they’ve honestly earned their market-leader position. But it isn’t perfect – not for everyone anyway.  The main reasons why you might be exploring Ahrefs alternatives? The good news? The market […]

Google Says Links Are Less Important: Our Data Tells a Different Story. Google’s Perspective Recent statements from Google suggest that backlinks may no longer hold the weight they once did. However, as we’ve all found out recently, what Google says, and what is the truth, can often diverge. To shed light on this “are links […]