Top 6 Link Building Marketplaces in 2026 (Reviewed and Compared)

Latest update: December 22, 2025

Backlink marketplaces solve a real problem: they help agencies and marketing teams secure quality backlinks at scale with limited in-house resources. 

No prospecting, outreach, or negotiations. 

You pick the link, complete the transaction, and the link goes live within a few days.

No surprise that more and more of them appear on the market. 

But with so many players around, how can you choose the right ones?

That’s where the article comes in. 

We review six major link-building marketplaces we’ve tested and researched: INSERT.LINK, FatJoe, Bazoom, WhitePress, PressWhizz, and RhinoRank. 

Their pricing, features, strengths, and limitations.

Let’s dive in.

Methodology: How I Selected the Marketplaces

We didn’t just pick random platforms.

We dug through hundreds of user reviews and real feedback from third-party sources. Here’s what we analyzed:

• Trustpilot ratings – verified customer reviews 
• Reddit discussions – unfiltered user experiences
• Independent review sites — like Clutch or G2
• Industry forums – where people aren’t shy to voice their opinions when things go wrong

We looked for consistent patterns, not one-off complaints from angry customers.

1. INSERT.LINK

INSERT.LINK is an AI-powered self-serve marketplace for link insertions and guest posts.

They have over 45,000 websites across 152 locations in their database. 

Its standout feature is the NLP-based search that finds relevant pages. Even without exact keyword matches.

INSERT.LINK Pricing

Pricing is transparent and fixed per listing.

Link insertions typically cost from $10 upwards. 

For example, links on DR40-50 websites with 2k+ traffic in “content marketing” start from $80 and go over $1000.

INSERT.LINK Strengths

• The search engine finds specific pages, not websites, so it’s easier to find relevant insertions.
• Data transparency. You see full metrics before ordering. 
• Granular filters help find placements fast.
• Fast turnaround (2-3 days for insertions, 3-7 days for guest posts)
• Excellent customer support

INSERT.LINK Limitations

• Limited editorial control. You can specify the changes or adjustments in the existing article but there’s no direct contact with the website owner.. 
• Quality of the placements varies. The platform doesn’t screen for content quality beyond user filters. You still have to vet sites to avoid low-quality placements.

2. FatJoe

FatJoe is one of the bigger players in the link-building space. They handle blogger outreach, niche edits, and brand mentions.

They market themselves as a done-for-you service. You don’t lift a finger — they create content and handle outreach.

FatJoe Pricing

Pricing is straightforward — based on Domain Rating (DR) and traffic. So you can get a DR10+ link for $82, while a DR60 one will set you back by $500+.

Brand-mention packages start at $2,176 for five mentions and go up to $7,616 for 20 mentions.

FatJoe doesn’t let you select specific sites. They choose placements based on the metrics you order.

FatJoe Strengths

• Scalability and speed. FatJoe delivers dozens of placements fast. Perfect for agencies needing links in bulk.
• Guarantees and refunds. Every placement comes with a lifetime link guarantee plus money-back protection. Low risk for buyers.
• Transparent pricing tiers. Prices are clearly defined by DR and traffic. You can estimate costs before ordering.

FatJoe Limitations

• Variable quality. Users mention that purchased links landed on low-quality sites.
• Limited site transparency. You only see where your link went after it’s live. So, you can’t vet placements before buying.

3. Bazoom

Bazoom is a full-service platform connecting buyers with 80,000+ media outlets worldwide. 

It encompasses a marketplace with advanced filters, a content engine that writes articles, a project management tool, a strategy builder, and 24/7 support.

Bazoom Pricing

Link insertion prices start at $20, and copywriting costs $20–$40 per article. 

Pricing varies by site metric. For example, links on UK websites with 2k monthly visitors and a DR40-50 range for the target anchor text “content marketing services” cost $100-$2180.

Bazoom Strengths

• All-in-one solution: Content, outreach, and placement — all handled for you. And the project management and strategy tools consolidate campaigns in one dashboard.
• Smart assistant: AI-powered search engine that helps find placements.
• Large and diverse network: Over 80,000 media outlets across multiple countries.
• Transparent metrics: Reviews praise Bazoom for detailed site information traffic, domain authority, referring domains, domain age.

Bazoom Limitations

• The AI search assistant is only as good as your prompting skills. Finding relevant placements requires a few rounds of prompting.
• Mixed support reviews: While overall positive, some users mention slow support.

4. WhitePress

WhitePress is a content marketing and PR platform with 125,000+ websites in 34 languages.

WhitePress also offers copywriting in 34 languages, plus analytics and reporting tools. And 50 filters — country, language, niche, metrics, price — to find publishers.

WhitePress Pricing

Prices vary from placement to placement. They start at $150, depending on publisher authority and traffic. 

Copywriting costs around $40–$125 per article.

WhitePress Strengths

• Massive multilingual database: No other marketplace offers 125k+ websites across 34 languages. 
• Integrated copywriting and PR services. You can commission writers, republish articles, or order press releases. 
• Advanced filtering and analytics
• Detailed and accurate metrics: Reviews praise WhitePress for its accurate metrics. 
• Responsive customer support

WhitePress Limitations

• Interface complexity. While the filtering options are impressive, finding the offer structure is rather complicated and finding the right placement takes time.
• Competition for premium sites: WhitePress is popular, so high-authority sites may sell out quickly or command higher prices.

5. PressWhizz

PressWhizz is an AI-powered marketplace with 37,000+ curated websites in 90+ countries.

A feature that sets them apart from other marketplaces is that links go live within 18 hours on average. And they offer a 12-month replacement guarantee.

PressWhizz Pricing

According to The Website Flip, the average price of a link on PressWhizz is $131.61. 

A quick search for “content marketing services” on UK domains with DR40+ and traffic 2K+ revealed an opportunity for $80. 

Unfortunately, I couldn’t access more results without making the first order, so can’t really compare the prices to other services.

PressWhizz Strengths

• Full URL visibility: See exact websites before you buy. Proper due diligence made easy.
• Competitor link search tool: It shows you who’s linking to your rivals.
• Advanced filtering: Refine by niche, traffic, keywords, DR, and spam score. 
• Fast publication and replacement guarantee: Links go live within 18 hours on average.

PressWhizz Limitations

• Quality varies: PressWhizz accepts thousands of sites, so some may have low editorial standards or oversold posts. 
• Limited independent feedback: Only 13 Trustpilot reviews, so it’s hard to gauge user sentiment reliably.

6. RhinoRank

RhinoRank is a link-building marketplace specializing in curated links (niche edits), guest posts, and visual links.

Unlike self-serve marketplaces, RhinoRank uses manual outreach. They place links on existing pages and ensure contextual relevance.

RhinoRank Pricing

Pricing for link insertions starts around $55 per link.

Typical price range $55–$200. 

Exact costs depend on the referring site’s DR and traffic. Volume discounts may reduce per-link prices.

RhinoRank Strengths

• Manual outreach, contextual relevance, and high backlink quality. 
• White-label reports — perfect for agencies. 
• Dedicated support, mentioned in many Trustpilot reviews 
• Money-back guarantee. Up to $550 refund on first orders if you aren’t satisfied with the quality.

RhinoRank Limitations

• Smaller catalog: RhinoRank uses manual outreach, so its inventory is smaller than that of self-service platforms. 
• Limited vertical scope: The service focuses on mainstream niches. Regulated industries and high-risk verticals may not be available.

Comparison Table of Best Backlink Marketplaces

Alright, let’s cut through the noise.

Here’s how these six marketplaces actually compare side-by-side:

Backlink Marketplace FAQ

Got questions? I’ve got answers.

How does a backlink marketplace work?

A backlink marketplace is like an e-commerce platform, but for link placements.

Publishers list their websites with metrics like Domain Rating (DR), monthly traffic, niche, and pricing. Buyers use filters to select sites that meet their criteria.

Then you place an order for guest posts or link insertions.

The marketplace handles payment, communication, and publication. 

After publication, most platforms provide a report and replacement guarantee if the link is removed.

Are backlink marketplaces safe for SEO?

Marketplaces can be safe for SEO but it depends on how you use them.

Google’s spam policy says buying or selling links solely to manipulate rankings is link spam. Technically, such links should use rel=”nofollow” or rel=”sponsored”.

But let’s be real — most businesses wouldn’t stand a chance without buying links.

To stay safe:

• Diversify anchor text (seriously, mix it up)
• Build links slowly (don’t go from 0 to 100 overnight)
• Mix sponsored links with earned mentions
• Choose high-quality, relevant sites (vet them yourself)
• Use the appropriate rel attribute if you’re risk-averse

How is using marketplaces different from manual outreach?

Manual outreach means researching sites, contacting publishers, negotiating, and writing custom content.

You get more control over site selection, content quality, and relationships. But it’s labor-intensive and slow.

Marketplaces offer ready-to-buy placements. The trade-off is less control. For example, you often can’t choose the anchor texts.

Can I filter sites by niche, language, country, traffic, and page type?

Most marketplaces offer extensive filters. 

For example, INSERT.LINK filters by country, language, keywords, TLD, DR, and traffic.

WhitePress offers 50 filters.

Can I exclude PBNs, gambling, adult, pharma, or low-quality AI-content sites?

Some platforms let you exclude sketchy stuff, like certain categories, like gambling or adult content. Others won’t touch them at all. 

When it comes to PBNs or low-quality content, no filter reliably weeds out such sites. 

So you need to do your own homework. Manually review sites. Use third-party SEO tools to spot private blog networks or AI-slop content.

Is the marketplace suitable for SaaS, fintech, legal, or other high-risk niches?

Suitability varies by platform, but most cover industries like SaaS, fintech, or legal. The more mainstream the niche, the more likely you are to find relevant placements.

When it comes to high-risk topics, like gambling, platforms like Bazoom or INSERT.LINK offer such opportunities but they come at a premium price.

Can marketplaces help with brand mentions without links?

Some services sell brand mentions or unlinked citations.

FatJoe offers brand-mention packages where your brand is referenced in listicles or review articles without a do-follow link. WhitePress provides digital PR and press-release distribution, which can generate brand mentions.

Are the listed metrics (DR, traffic, referring domains) accurate?

Marketplaces pull metrics from third-party SEO tools like Ahrefs, Moz, and Semrush. 

So the listed metrics are as accurate as the tools that capture and calculate them.

Final Words

Link-building marketplaces have come a long way.

They now offer AI-driven search, advanced filtering, and integrated content. The speed and scale are attractive — especially if you’re an agency juggling multiple clients.

Which platform should you choose?

Here’s my honest opinion:

• INSERT.LINK is best if you want to find specific pages for your placements.
• FatJoe is a good choice for agencies that need links and content in bulk.
• Bazoom stands out as an all-in-one solution with a massive network and content creation.
• WhitePress is best for building links in less popular locations. 
• PressWhizz is an excellent choice if you want rapid publication. 
• RhinoRank is best if you want a fully managed manual service.

Ready to test one?

Start small. Order 2-3 links. Vet every site like your rankings depend on it (because they do). Track what moves the needle. Scale what works.