Latest update: September 17, 2025
While most users still use Google to search for information, AI chatbot adoption is growing — AI traffic has increased 10x since April 2024.
And it’s valuable traffic.
Semrush has estimated that every person who visits your page from an AI assistant is worth 4.4x more than an organic search visitor, and Ahrefs has seen 23x better conversions from AI search visitors.
In the article, I will show you 7 AI rank tracking tools that will help you monitor your AI visibility and inform your GEO strategy to increase it.
1. LLMrefs
LLMrefs is a leading brand visibility tracker for AI search engines, including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude & more.
Behind the scenes, it monitors conversations real users are having at scale, then aggregates responses, citations, and brand data into a simple, powerful dashboard.
It introduces a proprietary LLMrefs Score to quantify AI visibility, helping marketers benchmark and uncover new opportunities. All while offering one of the most affordable plans in the space ($79 USD for 500 prompts).
LLMrefs features
- Multi-engine keyword tracking across ChatGPT, Claude, Gemini, Perplexity, and Grok.
- Proprietary LLMrefs Score (LS) for measuring overall AI visibility.
- Citation analysis to see which sources are referenced in AI answers.
- Competitor monitoring and bias insights across different LLMs.
- Keyword, not prompt, tracking, which makes the transition from traditional search to GEO easier.
LLMrefs pricing
The free plan offers limited functionality, so you will need either of the paid ones:
- Pro: $79/month for 50 keywords, weekly trends, and exports.
- Enterprise: Custom pricing for unlimited usage and SLA support.
LLMrefs pros & cons
What are LLMrefs’ strengths?
✅ First-mover advantage: Among the earliest tools focused purely on AI visibility.
✅ Clear KPI metric: The LS score makes reporting straightforward.
✅ Broad engine coverage: Consolidates data from multiple AI systems.
✅ Competitor benchmarking: Pinpoints where others win citations.
✅ Statistically significant results: Crawls prompts until reaches a statistically significant ranking.
It does have downsides, though:
❌ Limited free plan: Tracks just one keyword.
❌ Real-time data locked: Daily refreshes require a paid plan.
❌ Shallow optimization guidance: Supports tracking more than strategy.
2. Rankability AI Analyzer
Rankability AI Analyzer blends AI visibility tracking with content optimization.
Built by Nathan Gotch’s team, it helps users see how their brand performs across conversational search and provides actionable steps to improve visibility.
Rankability AI Analyzer features
- AI visibility benchmarking across multiple LLMs.
- Real-time alerts for ranking shifts.
- Citation audits with prescriptive optimization.
- Business impact tracking tied to leads and sales.
Rankability AI Analyzer pricing
Rankability AI Analyzer has three pricing tiers:
- SEO Specialist: $124/month.
- SEO Expert: $208/month.
- SEO Master: $374/month.
Rankability AI Analyzer pros and cons
Rankability AI Analyzer stands out thanks to:
✅ Actionable recommendations: Goes beyond reporting with step-by-step fixes.
✅ Comprehensive coverage: Tracks all major AI platforms.
✅ Workflow integration: Syncs with Rankability’s SEO suite.
✅ ROI focus: Links AI presence to business outcomes.
Any cons? There are a few:
❌ Higher cost: At $124/month, it isn’t the cheapest tool.
❌ New product: Limited long-term data.
❌ Learning curve: Advanced metrics can overwhelm beginners.
3. Semrush AI Toolkit
The Semrush AI Toolkit extends the platform’s core SEO offering into AI search visibility.
It focuses on sentiment analysis, share-of-voice reports, and competitive benchmarking, positioning itself as a feature-rich option for larger organizations.
Semrush AI Toolkit features
- AI visibility tracking with daily query limits.
- Brand sentiment reporting.
- Prompt monitoring for specific queries.
- Share-of-voice dashboards with competitor comparisons.
Semrush AI Toolkit pricing
Semrush AI SEO Toolkit is available for $99/month per domain. This includes 300 daily queries, 1 domain, and 10 prompts.
It’s also available in the regular Semrush plans, Guru and Business, which cost $208 and $416/month if you pay annually.
Semrush AI Toolkit pros and cons
What makes Semrush AI SEO Toolkit stand out?
✅ Tight integration: Fits naturally into Semrush’s ecosystem.
✅ Sentiment analysis: Useful for validating PR and reputation work.
✅ Enterprise-grade features: Supports big teams and complex reporting.
The cons to consider include:
❌ Pricey add-on: $99/month per domain on top of core plans.
❌ Opaque data: Users question how results are generated.
❌ Volatile reporting: Metrics can swing without a clear cause.
4. Keyword.com AI Tracker
Keyword.com AI Tracker builds on years of precise rank tracking to now cover AI-driven search.
Known for affordability and accuracy, it helps SEOs pinpoint which prompts trigger brand mentions and track competitor performance.
Keyword.com AI Tracker features
- AI visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini.
- Prompt tracking with competitor comparisons.
- Citation and sentiment analysis.
- API and export support for reporting.
Keyword.com AI Tracker pricing
The AI Visibility tracker is available as an add-on for $24.50/month for 50 credits.
This is in addition to the regular search subscription, which starts at $3/month.
Keyword.com AI Tracker pros and cons
Keyword.com AI Tracker’s main pros are:
✅ Budget-friendly: Entry pricing is accessible for small teams.
✅ Accuracy guarantee: Boasts 96.8% tracking reliability.
✅ Excellent support: Users highlight responsive onboarding.
✅ Trusted provider: Longstanding credibility in SERP tracking.
However, users mention downsides like:
❌ Manual prompt setup: Requires ongoing management.
❌ Fewer advanced features: Lacks automation compared to rivals.
❌ English-only: Interface not localized.
❌ No discovery tools: Doesn’t suggest new prompts automatically.
5. Otterly AI
Otterly AI is purpose-built for monitoring AI search results.
It gives agencies and small businesses a simple way to see how often their brand is mentioned or linked in responses from ChatGPT, Perplexity, and Google AI Overviews.
Otterly AI features
- AI visibility across major platforms.
- Weekly brand reports with sentiment analysis.
- Citation tracking for both linked and unlinked mentions.
- Keyword-to-prompt automation.
Otterly AI pricing
Otterly AI comes with 3 pricing plans:
- Lite: $29/month for 10 prompts.
- Standard: $189/month for 100 prompts.
- Pro: $989/month for 1,000 prompts.
Otterly AI pros & cons
Otterly AI stands out with:
✅ Client-friendly reports: Easy to share and interpret.
✅ Simple setup: Quick onboarding with minimal training.
✅ Agency-ready: Designed for presenting to clients.
✅ Niche focus: Tailored specifically for AI search tracking.
Areas that make it less attractive than competitors include:
❌ High costs at scale: $989/month for 1,000 prompts.
❌ Fast-evolving product: Features shift quickly.
❌ Not real-time monitoring: Weekly cadence may feel slow.
6. Rankscale AI
Rankscale AI focuses on deep analytics and daily tracking for brands navigating the “AI-first web.”
With sentiment analysis, competitor benchmarking, and AI readiness audits, it caters to users who want both monitoring and optimization guidance.
Rankscale AI features
Key Rankscale AI features include:
- Daily AI search monitoring.
- Competitor benchmarking dashboards.
- Sentiment and citation analysis.
- AI Readiness Score audits.
Rankscale AI pricing
Rankscale AI offers 3 pricing plans:
- Essential: $20/month for 120 credits.
- Pro: $99/month for 1,200 credits.
- Enterprise: $780/month for 12,000 credits.
Rankscale AI pros and cons
Here are the main Rankscale AI pros:
✅ Balanced interface: Combines simplicity with depth.
✅ Optimization audits: Identifies concrete improvements for AI SEO.
✅ Founder-led updates: Rapid development guided by community feedback.
✅ Flexible pricing: Starts as low as $20/month.
What’s letting it down?
❌ Technical entry: May overwhelm non-analytical users.
❌ Short data history: Limited to recent trends.
❌ Credit-based model: Needs careful usage planning.
❌ Desktop-first: Not optimized for mobile checks.
7. Surfer AI Tracker
Surfer AI Tracker is an add-on within SurferSEO that lets users monitor brand mentions across ChatGPT, Google AI Overviews, and Perplexity.
Its strength lies in integration. Teams can analyze gaps and optimize content without leaving Surfer.
Surfer AI Tracker features
The most important Surfer AI Tracker features include:
- Multi-platform AI visibility tracking.
- Prompt-level insights for content gap analysis.
- Source transparency showing cited pages.
- Weekly trend reports with daily refresh options.
Surfer AI Tracker pricing
The Scale plan ($175/month if paid annually) includes 5 prompts.
Additional prompts cost:
- 25 prompts: $95/month.
- 100 prompts: $195/month.
- 300 prompts: $495/month.
Surfer AI Tracker pros and cons
Surfer AI Tracker stands out for:
✅ Comprehensive coverage: Brings multiple AI platforms into one dashboard.
✅ Prompt-level context: Shows exactly where you’re missing mentions.
✅ Source-level insights: Reveals which competitor content is winning trust.
✅ Native Surfer integration: Fits seamlessly into existing workflows.
Its main cons include:
❌ High add-on cost: $95/month for just 25 prompts.
❌ Requires Surfer subscription: Not standalone.
❌ Limited trend history: Sparse long-term data at launch.
Related Questions
Let’s finish with answers to a few questions readers often have.
What is an AI search rank tracker?
An AI search rank tracker is a tool that monitors how often and where your brand appears in answers generated by systems like ChatGPT, Perplexity, or Google’s AI Overviews.
Instead of measuring classic SERP positions, these tools check whether your website or content is being cited, linked to, or mentioned in AI-generated responses.
Why should I track AI rankings?
Tracking AI rankings is about staying visible where your audience is searching today.
People aren’t just typing queries into Google anymore — they’re asking their AI assistants for answers.
Monitoring AI mentions lets you spot content gaps, measure share-of-voice, and even manage brand reputation by understanding sentiment in AI responses.
Most importantly, it prepares you for the future: as AI search adoption grows, those who track and optimize early will have a competitive edge.
How often should I check my AI rankings?
AI rankings change quickly. An answer that cites your brand today may not tomorrow, depending on updates to the models or prompt variations.
For fast-moving industries, daily or even hourly checks help spot shifts before they impact visibility.
For most businesses, weekly reports are enough to catch trends without overwhelming you with data.
Many tools also offer alerts, so you’re notified if your visibility drops suddenly. The frequency should match how competitive your space is — and how much AI-driven traffic matters to you.
Which platforms should I track first?
Start with the platforms your audience is most likely using.
For most brands, that means ChatGPT (around 80% of the market share) and Perplexity (9%)
Google AI Overviews/AI Mode matters because most users still use Google to search for information, while Microsoft’s Copilot has high adoption through the Microsoft Office integration.
These are the leading generative engines shaping user behavior. If you serve tech-savvy or enterprise customers, you may also want to monitor Claude, Gemini, or even xAI Grok.
The key is to focus on platforms where your audience spends time and where competitors are already showing up. You can always expand tracking once you’ve built a baseline.
How do these AI rank tracking tools collect data?
Most AI rank trackers simulate prompts and queries across multiple AI platforms, then capture whether and how your brand appears in the responses.
They store snapshots of the generated answers, analyze citations, and sometimes score visibility with proprietary metrics.
Some tools go further by auditing your site to predict readiness for AI citation.
Bear in mind, though, that no tool is perfectly comprehensive because AI query results can vary dramatically. So the data should be seen as directional.
Final Words
AI search is growing. Whether you’re a freelancer, an agency, or part of a global brand, visibility in AI-generated answers is likely to have an important impact on your pipeline.
These seven tools offer different trade-offs. Some prioritize affordability, others integration, and others deep analytics.
The right choice depends on your budget, existing tech stack, technical skills, and how central AI search is to your strategy.
